Daily horoscopes are prepared by astrologers taking into account the planetary configurations for the day. Most people, whether they admit it or not, are addicted to reading their daily horoscope first thing in the morning in the newspaper, or online. Daily horoscopes are generic in nature, people easily relate to them in some way or another, and as they mostly focus on the positive aspects, it brightens up their day and makes them happy, and they plan out their day accordingly.